Meet Sesame
Chief Eating Officer
One folded ear, one white bib, four white socks and a permanent suspicion that everything on your plate is chicken. He is the reason this studio exists.

A word from management
Your purrrchase has been approved by Sesame
Congratulations. You have excellent taste.
I’m Sesame. I was once a little street cat with one very floppy ear. When I was rescued, I had a nasty ear infection that had weighed my ear down.
The wonderful humans at Cats Protection patched me up, filled my tummy and helped me find a home. Then I did what any sensible cat would do…
I adopted a human.



Her name is Chiu. She lives in Newcastle, in the North East of England, and has accepted her role as my full-time chef, chauffeur and treat dispenser. I occasionally let her think she is in charge.

This shop began because apparently not everyone has the privilege of living with me. So I generously allowed my human to turn my face, my adventures and my important opinions into things people could wear and collect.
Then I had another excellent business idea.
Every pet is a local celebrity that owns their home, their neighbourhood and probably the entire city. So I launched THE CITY PAW CLUB: a highly prestigious operation dedicated to turning your pet into the hometown icon they have always known themselves to be.
You send us photographs of your pet and choose a city that means something to you. My human then creates a personalised design featuring your pet proudly taking over the place—as they should.
The important bit: 10% of every order goes to Cats Protection.
The lovely people who gave me a second chance. They rescue cats like me every day, and I think that is worth supporting.
The rest helps cover essential business expenses.
By “business expenses,” I mean chicken.
Thanks for stopping by. Now hurry up and check out. My snack budget isn’t going to fund itself.
— Sesame, CEO (Chief Eating Officer)



Behind the scenes
The creative process
From reference photos to the finished tee — here's how a pet becomes a local landmark.
Quality control
Sesame at work
Mostly judging. Occasionally supervising. Always opinionated about chicken.
What we care about
Made for your pet
Every design is created from your own photos, with a proof and revisions. Your pet's wonky bits stay wonky.
Made properly
Heavyweight pure cotton tees, packed in recycled card with no plastic.
Kind to the planet-ish
We print to order so nothing sits in a warehouse waiting to be thrown away.

